By Andrew Houser · Published
Why estimates go quiet
Once a customer has your quote, life gets in the way. They're comparing options, talking to a spouse, or waiting on a budget. Silence usually means "not yet" rather than "no."
The contractor who checks in politely, with something useful to say, is the one remembered when it's time to decide.
A simple rhythm
Adapt the timing to how long your customers usually take to decide. A cleaning quote is decided in a day. A deck or remodel can take weeks.
- Within a day or two: confirm they received it and ask if anything is unclear.
- About a week later: offer something useful, like a start window, a material option, or an answer to a common question.
- Two to three weeks later: close the loop politely and say you'll keep their details for when the time is right.
What to say
Keep messages short, specific, and easy to answer. Reference the job, not a script.
- "Hi Dana, just checking that the exterior estimate came through okay. Happy to answer any questions."
- "We have an opening in two weeks if the timing works. Want me to hold it?"
- "I'll close this out for now, but just reply whenever you're ready and I'll pick it back up."
Track outcomes, not just sent messages
Note whether each estimate was won, lost, or still open, and why if you know. Over a few months you'll see which kinds of jobs close, and how long they take.
When to stop
If someone says no, thank them and stop. A polite last message that leaves the door open is better than a fourth nudge. Follow-up should feel like service, not pressure.